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Marketing

  • People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
  • Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
  • Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
  • Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
  • Marketing’s primary aim is generating a competitive advantage relative to its competitors.
  • Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
  • make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management

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Your search resulted in: 346 position(s)

Account Executive
Michael Page

Melbourne, All Melbourne, Full Time 17 May, 2012


Are you passionate about the advertising industry? Want to kick start your career in one of the best agencies in Melbourne? Then this role is for you!

Job Category: Advert/Media/Comm/Ent & Design

Brand Manager
Michael Page

Melbourne, All Melbourne, Full Time 17 May, 2012


Exciting Brand Management opportunity to drive brand integrity for an iconic consumer product range

Job Category: Marketing

Senior Account Manager
Michael Page

Melbourne, All Melbourne, Full Time 17 May, 2012


An exciting role working on TTL and BTL campaigns in a leading global agency!

Job Category: Advert/Media/Comm/Ent & Design

Freelance roles - Ad Agency
Michael Page

Melbourne, All Melbourne, Temporary 17 May, 2012


A number if freelance roles for immediately available Account Managers and Senior Account Managers. Immediate starts.

Job Category: Advert/Media/Comm/Ent & Design

Brand Marketing Manager
Michael Page

Melbourne, All Melbourne, Full Time 17 May, 2012


Excellent opportunity to join a globally recognised services organisation

Job Category: Marketing

Product Manager
Michael Page

Melbourne, All Melbourne, Full Time 17 May, 2012


A challenging and diverse role encompassing product management and development across a range of customer focused services.

Job Category: Marketing

Account Manager - Leading Agency
Michael Page

Sydney, All Sydney, Full Time 17 May, 2012


Fantastic independent integrated agency

Job Category: Advert/Media/Comm/Ent & Design

Product Specialist/Inorganic Mass Spectrometry/Isotope Ratio
Ballantyne Recruitment

Adelaide, All Adelaide, Full Time 17 May, 2012


Product Specialist/Inorganic Mass Spectrometry/Isotope Ratio

Job Category: Marketing

Product Specialist/Inorganic Mass Spectrometry/Isotope Ratio
Ballantyne Recruitment

Melbourne, CBD & Inner Suburbs, Full Time 17 May, 2012


Product Specialist/Inorganic Mass Spectrometry/Isotope Ratio

Job Category: Marketing

Account Manager - Strong Technical function
Ballantyne Recruitment

Sydney, CBD, Inner West & Eastern Suburbs, Full Time 17 May, 2012


Account Manager - Strong Technical function

Job Category: Marketing

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