Develop a solid brand of your own
As as job seeker it's important to make sure you publish what you want your employer to see. Believe it or not a serious employer will always "Google" you before they interview you. So here are a few tips on creating your own brand...
1. Think about the things you want to promote
about yourself and start to build a list of things you need to
communicate or bring to life for others to recognize why you’re worth
paying attention to.
2. Start to gather a wide range of assets you have that illustrate your history, experience and success to date.
3. Create a branding statement: Include the answers
to the following questions: Who am I? What am I proud of? What am I
good at? How am I unique or different?
4. Gather endorsements and quotes from notable people, admirers, fans or ideally happy clients.
5. Forget your resume and build your bio, on a single sheet of paper in paragraph form, that tells your story in a compelling way.
6. Build a professional online profile (YSN.com
is great for young professionals and entrepreneurs!), your own blog, or
web site so you can leverage all of these great assets, elements and
descriptive info, not to mention be easily found online.
7. Make sure that you have an impressive presence on the top social networking and other sites prominent in your industry.
8. Keep well designed business cards with you everywhere you go.
9. Make an effort to leave a lasting impression on
most everyone you come in contact with – even the ones you don’t meet
in person. Pay attention to your grammar and tone in e-mails and phone
calls. (One of my favorite tips for very important calls or phone
interviews: Look in a mirror when you are speaking and smile. Your
smile can translate into a positive impression to the person on the
other end!)
10. In person, make sure to smile often, look
other people in the eye, and offer a confident handshake. Pay attention
to the way you dress. Speak loudly, confidently and with certainty.
Carry yourself with your head up, shoulders back and with quiet
confidence.
And lastly, be someone that you and everyone you know can be proud
of. Be the kind of person others are eager to spend time with and
introduce to their friends and biggest contacts. Keep getting the word
out and building your platform too. Follow these steps and I guarantee
you and your brand will really start to shine!
For more information on this read this article from which these tips are derived.
Good Luck!