View Contract Brand Manager Jobs

Product Manager
Michael Page

Melbourne, All Melbourne, Contract 24 May, 2012

Exciting fixed term contract to work with a major corporate services organisation working on product management

Job Category: Marketing

Brand Manager (maternity leave contract role)
Frontline Health Australia

Melbourne, Northern Suburbs, Contract 15 May, 2012

A fantastic opportunity for an experienced Brand Manager to take on this contract role to co-ordinate the brand & marketing in a respected company.

Job Category: Marketing

Trade Marketing Manager
Michael Page

Sydney, All Sydney, Contract 15 May, 2012

Amazing opportunity to join one of Australia's leading FMCG in a 10 month Trade Marketing Manager role.

Job Category: Marketing

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Marketing

People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
Marketing’s primary aim is generating a competitive advantage relative to its competitors.
Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and sales management


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