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Your search resulted in: 5 position(s)

Marketing/Advertising/Promotions
Alliance Corporate Services.

, , Contract 16 May, 2012


Put your marketing experience to use on this 6 month contract and work on a variety of projects

Job Category: Marketing

Marketing Segment Specialist
Chandler Macleod Jobs

Sydney, All Sydney, Contract 03 May, 2012


Marketing Coordinator needed to develop and implement specific sector marketing programs for an FMCG business located 14km West of the Sydney CBD.

Job Category: Marketing

Business Copywriter - Contract
Chandler Macleod Jobs

Melbourne, All Melbourne, Contract 02 May, 2012


Our client, a large integrated services business is looking for an experienced Copywriter to assist with a large project which they have recently secu

Job Category: Marketing

Media & Communications Manager
Chandler Macleod Jobs

Melbourne, All Melbourne, Contract 01 May, 2012


Media & communications manager required for six months contract for leading utilities business based in the CBD Melbourne

Job Category: Marketing

Analytics Manager
Talent2

Melbourne, CBD & Inner Suburbs, Contract 30 Apr, 2012


Compliance and Product Focus > 12 Month Fixed-Term > Financial Services Sector

Job Category: Marketing

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Marketing

  • People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
  • Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
  • Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
  • Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
  • Marketing’s primary aim is generating a competitive advantage relative to its competitors.
  • Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
  • make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management
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